aloo lelo.. pyaaz lelo

heyyya fellas!!

Want to feel better?

You know that feeling when you realize you've been doing something completely wrong for months? Yeah, that hit me this week with cold emails.

I was dead wrong about cold emails. After blasting out thousands of them, here's the real deal:

What I Got Wrong:

⦁ Obsessed with sounding "human" and authentic
⦁ Went deep into pain points and empathy
⦁ Focused on "how we help" narratives
⦁ Result: Lots of nice conversations, few actual meetings

What Actually Works:

⦁ Direct, competitor-focused angles
⦁ Bold performance guarantees
⦁ "No results = no payment" propositions
⦁ Straight-to-the-point value bombs

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The Mindset Shift 🔄 

Think less like a friend trying to help, more like a confident solution provider with skin in the game. The market respects bold claims backed by guarantees more than friendly chats about pain points. Sales isn't about being perfect or even perfectly human - it's about being perfectly clear about the value you're bringing to the table.

The Numbers After the SHIFT:

⦁ 31 replies
⦁ 9 potential leads in the pipeline
⦁ 2 solid meetings locked in
⦁ Success rate: ~6.5% conversion to meetings

Still figuring this out, still learning, still failing forward. But at least ab galti pata chal gayi hai. Will keep you posted on how this evolves.

The CTR of the newsletter was dying a slow death, but we didn’t just revive it - we sent it through the roof!

The bigger question?

How did we do it?

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Recently, we ran an A/B test for a D2C brand (keeping it anonymous 👀). The winning variant was a Spin the Wheel campaign, and the results got us thinking about a crucial question in email marketing.

Here's what we saw:

⦁ Opens: Below average performance
⦁ Click-through rate: 10% 🔥
⦁ Form submission rate: 8% (solid performance)

The Opens vs Clicks Debate
This test surfaced an important learning: the age-old conflict between optimizing for opens versus clicks.

While high open rates look great in reports, they don't always translate to action.

In this case, despite lower opens, we saw exceptional engagement from those who did open.

This highlights a key principle: sometimes reaching fewer, but more interested people can drive better results than casting a wider net.

Your success metrics should align with your campaign goals:

⦁ Brand Awareness Play? Focus on opens - you want to get in front of as many eyeballs as possible
⦁ Conversion Focused? Prioritize clicks and submissions - these are your path to ROI

The key learning?

Don't let lower open rates scare you if your downstream metrics are strong. A smaller but more engaged audience often beats a larger but passive one.

Cause she is leaving inagiffy today.

Ambat wasn't just any writer.

She handled Geeta's legendary "bullying" with the perfect mix of sass and humor - those Slack threads are now part of history now

To our dear Ambat: You're absolutely bonkers (complimentary), and that's exactly why we love you. Your next team is incredibly lucky to get such a brilliant writer and absolute legend of a human being.

Just don't terrorize them too much in their Slack channels... or do, we're not your boss anymore! 😉

P.S. Geeta wants you to know she'll miss having her favorite target around. Who else is she going to bully now? 😭

P.P.S. Don't forget us when you're famous!

That's a wrap on today’s blast of brain food and belly laughs! From unraveling the secrets behind successful cold emails to skyrocketing click-through rates, we’ve had quite the adventure, haven’t we? If any nugget from today’s mishmash made you pause, nod, or even LOL, then we’ve hit the jackpot. And if it sparked an idea or a debate, even better.

We’re all about keeping it real and raw here, no sugar-coating. Whether it’s facing the brutal truths about what really works in sales emails or celebrating those rare, explosive wins with our email strategies, it’s all part of the grind. So, don’t go silent on us now—hit reply and share your thoughts, your wins, your epic fails, or just drop a hello. This isn’t just a newsletter; it’s a conversation, and every voice counts (yeah, that means you!).

Remember, the path to mastering this marketing game is paved with tests, tweaks, and a ton of thrown-out drafts. The key? Never stop playing. Keep experimenting, keep learning, and never fear to toss the playbook if that’s what it takes to score. So, what's your next move? Got a killer strategy or a question that’s been bugging you? Shoot it over. Let’s tackle this game together.

And hey, while we’re all here sharing and vibing, let’s pour one out for Ambat, who’s off to slay dragons in new dungeons. Ambat, you better keep slinging those killer lines and making ‘em laugh. Don’t forget your roots when you’re out there setting the world on fire!

Until next time, keep pushing, keep innovating, and most importantly, keep enjoying the ride. Look out for our next edition—it’s gonna be a banger.