Welcome to Inagiffy!
1st July 2025

hey Geeta here,

keeping this one quick, talking to you with a fried brain.

this is how arnav said good morning to me today

#AD

Prevent coupon abuse, protect your profits

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

Overpaid commissions to affiliates and influencers add up fast - Get rid of the headache and revenue losses with KeepCart.

Try it 14 days free - No risk, Cancel anytime

And for a split second i got excited to bully him

and just then… bammm

this editions been my mind for a while

because I’ve been on both sides of the table.

the product side

and the agency side

and trust me when I say this:

it’s getting harder to run product teams

because the damn ground keeps shifting

you sleep thinking "ahh sorted"

and next thing you know, AI drops a new bomb

things used to feel… stable-ish.

you got your MVP out

you got feedback

you built v2

you fixed bugs

you shipped

PMF meant you could breathe

now?

PMF just means your countdown has started

and through all of it…

i’ve realised this

shipping isn’t the hard part anymore

sustaining is

and i don’t just mean the product.

i mean the team.

we’ve had devs leave

some because the pace was relentless

some because the role wasn’t what they imagined

some because expectations shifted mid-sprint, like they always do

none of it was dramatic. no bad blood

just the reality of working in a world that’s changing faster than any JD can keep up with.

and honestly?

it’s taught us to get clearer, be kinder, and move better together

and yeah yeah, i know i’m talking a lot about building

but let me just show you this instead

brinrotttt incoming

yesss, you’ll see more of these soon

and trust me, this is like version 163527

because everyday AI does something,

and we are racing. again. and again. and again. (even me with the broken leg)

#AD

Modernize your marketing with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

Learn more now.

while we’re at it

none?

you got something better huh?

reply and let me know your weirdest request. we’ll make it.

one final delulu before i go:

if your team’s showing up

even when the direction isn’t clear

you’re doing great!

it’s hard

and it’s okay if you feel like you’re two steps behind

even when you’re doing everything right

this is how i feel after saying that

xx
geeta

Seeya next time!