Welcome to Inagiffy!
24th June 2025

hello again folks

today’s learning: old SOPs can be broken

it’s friday evening. i’m ready to binge watch The Rookie

i get a message asking for a call

i know him. we heard he wanted to compete with us at one point

later he dropped the idea and we haven’t spoken in years

he says, i need you to take over our newsletter with half a million subs

twice a week

pronto

i said, happy to but we need 2 weeks to onboard you

he said, i can go ahead but you need to do it in 3 days

im counting in my head, saturday, sunday, monday who in my team is going to sit and write his nl over the weekend?

nobody. which means i have to

but most importantly, do we have enough context and creative freedom to do this? i said, one condition “we get a free hand to do what we want. you get results, that’s my responsibility”

he said done

contract sent, work started

the first edition went a few hours ago, and it’s already got close to a dozen requests to help them replicate what we showcased in the newsletter

the best part? we’ve never done something like this in a newsletter before

#AD

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

Sign Up Free

so here’s what happened:

this newsletter is in one of the most crowded spaces. which means there is no inspiration. you look at every newsletter in the space, and instead of getting inspired you go like “okay, so don’t do this too”

the more i narrowed down, the most painful it got to think how this would be different

and then i had a aha moment

”arnav, you want to learn” ”you keep seeing videos and you’re like i also wanna make” then wtf are you doing

do it. learn and teach

and that’s it

that was the newsletter

spent hours to figure it out tried prompts and prompts and finally got outputs i giggled at when i saw the output

it worked out despite the cta being in the second half of the newsletter

#AD

75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?

In 2025, beating your competitors on Amazon requires effective external traffic strategies. Stack Influence uses advanced AI and a dedicated community to effortlessly automate thousands of micro-influencer collaborations monthly. Top brands like Magic Spoon, Unilever, and MaryRuth Organics use Stack Influence to drive external traffic, create authentic user-generated content (UGC), and dramatically scale recurring revenue—often seeing increases up to 13X in just two months.

Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.

Outrank your competitors and dominate your niche in 2025 with Stack Influence.

Get 10% OFF this month!

and it’s unlike any newsletter in this space

when people ask ”bro will ai kill your agency” i say ”if ai can replicate me, yes” but i aint letting that happen

moral of the story:

1. let the past remain in the past

2. sometimes what takes 2 weeks can be done in 2 days

3. weekends can be fun with work only if you really enjoy it

4. create work that becomes inspirational for others, stop trying to be inspired

PS: it did delay other proposals

but im pumped more than ever before!

We shall see you next time!