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What’s happening? Week went by in-a-giffy right?

Pardon the explicit plug.

TLDR: This newsletter talks about how the subject line can get 5x clicks, my Solana event, some big W's, and some catchups.

Subject Lines 🤝 Clicks

Most of the times, we end up putting subject lines that grab the attention of the reader.

But did you know that the subject line can determine what the reader clicks?

Think about it.

If I send you a mail with a subject line “Inagiffy Job Application Status”

You just want to know what the status is..

Similarly, focusing on the subject line can lead to what you want the users to open and be like..

“I HAVE TO SEE THIS.”

Here’s a perfect example:

Our Nourish with Sim Walking Guide got almost all the clicks, even though it was at the bottom of the newsletter!

So, if you want more clicks, don’t worry about how the button looks.

First, worry about getting the intent set through the subject line.

It can make all the difference, even for content at the bottom of your newsletter.

If I let you decide a subject line for the above, what do you suggest?

Big W this week…

• We’re now sending over 10 million emails every week for our clients. That’s 500 million emails a year! TO THE MOON, fellas

• We’ve signed another major player in the BFSI sector (but we’re not naming names YET). If you’re an NRI you’ll know…

What’s up w you, Arnav?

I spoke at SOLANA HACKER HOUSE Bangalore

How did this happen?

As you all know, we have been actively building communities for many creators, and I kind of know a thing or two about it (after our DRiP W)

So, they wanted me to speak about “community-led distribution.”

I had some interesting conversations and, hopefully, some future collaborations 😉

Wanna talk about what’s next big thing in newsletter and community?

Can I hypnotise you?

yk i had to try (no, this is not an Instagram reel. please don’t scroll past the ad. need the $$)

<one click is all it takes…..>

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I met some team members

I was in Bangalore, and of course, I couldn't miss meeting the team members who live there.

We had a lot of interesting conversation (including some crazy client stories, of-course) and drinks, lol.