Hey there!

Arnav here from Inagiffy, where we take you through everything from newsletters to communities in-a-giffy (please pronounce it right 😢)

This newsletter has the biggest comeback ever (yeah, better than Honey Singh), our new product offering, a curious case of TDS, and a lot more!!

Let me be real—this comeback felt personal.

Okay okay, I get it. (i know you’re tired of my drama.)

let me get straight into it.

The crime scene:

9:37 PM. A fantastic newsletter about everything AI was sent for a 3-hour AB test

12:37 AM. I checked my email to see the newsletter.

Aaannddd

I can’t see it…

Next thing: I see it’s in SPAM.

I called my whole team to re-confirm…and umm it landed in spam for everyone.

It was the first time in 403 days that this had happened.

With my CID badge on, I took things in my hand.

Check out the stats—our Open Rates didn’t just bounce back; they leaped to 50%+ (wah arnav wah)

But you’re probably wondering how we turned the 'no-go' zone into a 'must-open' show for Albus:

• New Crib, Who Dis? 
We switched domains. It’s like moving to an upscale neighborhood where the spam guards greet you with a smile instead of a side-eye. The result? We land in the inbox, not the spam box.

• Link Spruce-up
We revamped our header and footer and also the links. Think of it as cleaning your room before the folks drop by—everything neat, tidy, and ready to impress.

• Content Glow-Up
Next, we gave our content a fresh coat of charm. We ditched any jargon that smelled even remotely fishy, making sure we’re all about the good vibes (so Google doesn’t think we are sketchy).

• Turn Up the heat 
Who doesn’t want personalized mails? Picture this: a cozy little get-together in your inbox. Wouldn’t you want to stick around?

This whole revamp wasn't just about avoiding spam; it turned Albus's email into something people looked forward to opening.

Join us!

Honestly, we’ve been so busy writing, designing, scaling, and monetizing our client’s newsletters. We almost forgot about ours…

But thanks to you guys.. look at what is happening:

I could give you a whole schbang on how we make money on this newsletter and even add a playbook. But that’s not really the truth.

This newsletter is just where the team and I jam. It’s our safe space. We want to be ourselves and want you, who’ve been following our journey, to get to know us better.

The result of this raw expression? You choose to open this weekly (1 in 2 of you reading this, to be exact)

And when that happens, at a certain volume, advertisers go 👀

And that’s how we like to roll. Most folks think there’s a science or hack behind content (social media, blogs, etc).

If you aren’t having fun reading it, and aren’t excited to share it. It’s jussstt not going to work.

If you don’t know where to start, just slide into my mails and we’ll help you!!

• Template as a Service: This cool deal lets you buy top-quality templates for just $1200. If you subscribe to our newsletter, you get a nice discount too! You can use these templates on your own, with no extra commitments. It's a great way to get what you need with lots of flexibility and value.

• Cha-ching to cha-gone: Remember how at the start of this newsletter I said we making monies?

Our TDS (Tax Deducted at Source) bills is ₹1,20,000. A lot of zeros because it’s 20% TDS for every USD bill that we paid. (crying in a corner but still, its a big W because we got paid at least)

Wanna talk about what’s next big thing in community?

Vaishnavi (our chief illustrator) is on her side quests and she wrote this not-so-poetic poem for Geeta celebrating her existence. (Btw GEETA is not an HR she is umm……..auntyyyy)

Yes, lol if you’re questioning whether you read the words “torn condom”,

You did.

Week on week I learn all the hidden talents of my team members and i wish they kept it hidden xD.

PS: need to understand why she said company’s last night 😡