Welcome to Inagiffy!
30th June 2025

am i the only one who’s already tired on a monday? i hope not

but okay today’s newsletter edition is a controversial one

should you optimise for clicks or retention

context:

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same newsletter. everything controlled but one gets nearly double the clicks. how?

clicky stuff in the first section vs last

yup you read that right

with the database size of half a million folks and doing 2 editions a week in a crowded space what do you prefer? a newsletter where you have news / useful guides in the first scroll or the meat / a research section you spent hours working on in the first scroll

most people would say the latter (authors) but ofc, most of you would say the former

the reason why i say the latter is because most of you once you get redirected to a website are most likely not going to come back to the newsletter (my bet is 70%)

so the larger section just went in vain

but then the issue is all sponsors prefer higher ctrs higher ctrs are more flexible and shows more intent

so what do you really do?

i think mix

keep one newsletter more curation one more creation

one where you just put a ton of links and let people choose one where there is just one cta at the end

reason? it balances the metrics but also shows advertisers you are capable of clicks but you prefer sometimes to let people just appreciate the effort you put into writing

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See you in July!