hellooo. Geeta here (again)

back again with a leg that’s slightly more cooperative

and a team that’s slightly… too chill?

what do i mean?

On another note, lately a few clients have been hitting us with

“Just do whatever you think works.”

and as lovely as that sounds, it also comes with the unspoken clause:
“you better not mess this up.”

but honestly? i live for this energy
low brief. high trust. zero micromanagement
and the kind of pressure that makes you dig deeper

this month, we leaned into that trust
and here’s what happened:

we launched a WhatsApp community with one goal
get people to care enough about their own back pain to actually do something about it.

and what started as just another engagement channel is now well…

4,000+ members (and growing daily)

₹6L+ in sales in the first 15 days of this month alone

and the best part?

client’s feedback:

#TODAYS_PARTNER

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so you’ve probably seen us trying stuff on LinkedIn.

some posts hit

others… silently died in a corner

but last month?

the client finally said:

“just go with what you think is right”

and with that, we stopped overthinking

wrote like humans

and the numbers backed it (clearly)

#ANOTHER_PARTNER

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ngl, this one was tough

we launched the community with one positioning…

pivoted midway…

and hit a wall

nothing was clicking

so we paused
went back to the board

rethought the value, the content, the user journey

and then we gamified the experience
and guess what?

again, all because client said

“yaar aap figure out kar loge”

so yeah

“do what you think works” is risky direction
you own the wins but also the failures
and most often than not it’ll be the latter
unless you really do micro-experiments
a lot of them and really fast

if you have to figure linkedin.
post twice a day instead of twice a week

community post thrice a day
the list goes on

tldr:
trust the team and their gut
it’s fine to mess up
but find ways to recover from those messes

xx
Geeta
the chaos coordinator