Inagiffy
Posts
you got a/b tested

you got a/b tested

We wanted to see if a quirky, unexpected subject line would outperform a more standard, familiar one

April 19, 2024

Hey there!

Arnav here from Inagiffy, where we make Newsletters fun.

This Newsletter is all about changing how we view Emails and why they are awesome!

Without wasting any time, let’s get started!

Are you sometimes confused about what your email subscribers really want?

Let's end the guesswork.

A/B testing is your chance to stop guessing and start knowing. Let's break it down—no fluff, just the good stuff.

Why the A/B Test?

A/B testing is like trying different recipes to see which one people like best. It's like the bakery that asks for feedback and changes its bread to match what people want. This helps you make emails that people love, just like the bakery with the long line out the door. Got it?

What to test?

1. Subject Lines:

Subject lines are crucial because they're the first thing people see. Which grabs attention more: "Hey 👋, Check This Out!" or "Inside: Something Special for You"? A/B testing can tell you.

2. Content Style:

Formal or casual? Long, detailed stories or quick snippets?

3. Call-to-Action (CTA):

Does "Grab Yours Now" get more clicks than "Learn More"? Changing its color might make a difference.

4. Timing:

Timing matters too. Are your readers night owls or early birds? Sending emails at different times can reveal when they're most likely to engage.

A/B testing in email marketing isn't just about crunching numbers—it's like unlocking secrets to what really grabs your audience's attention.

Do You Also

A/B test your emails?

Our journey through lots of tests has made us really good at knowing what people like.

Here’s a Peek at One of Our A/B Tests for Albus:

We wanted to see if a quirky, unexpected subject line would outperform a more standard, familiar one. So we rolled up our sleeves and got down to business.

1. The Contenders:

• Variant A: "you got albusssed"

• Variant B: "your spotify playlist"

2. The Duration:

A swift 4-hour test sprint 🏃🏻

3. The Audience:

10% of our total subscriber base, making up a sample size of 2,016 lucky recipients.

And... The Twist:

We thought "your Spotify playlist" would be the winner. It's relatable, isn't it? But "you got albusssed" surprised us by getting a 27.9% open rate, beating the other with 24.9%.

You know what's cool?

Sometimes, even the plainest stuff can surprise you! In emails, even the little guys can steal the spotlight.

If you are looking for an Email Newsletter to build a loyal audience, we are just a call away!

• when I say we are king of newsletters - we are king of newsletters. Our clients love ussss… 👀

• Guess what? Simone, the Mom Blogger of the Year '24 by Cosmo India, is starting something cool on WhatsApp soon (with us obviously 😉). It's all about helping moms live better and happier. 🫱🏻‍🫲🏻