inhale this mail

Happy Friday!!

I know. I know. You’re like, okay now what weekend plans?

Here, this is mine:

If you’re wondering who dat. He Mojo.

He’s my little drop of sunshine who is here to say
“you open mail, me get treats. else WOOOF”

I’ve delegated the gratitude to him because I'm here to do a fat rant.

The tea is steaming, with a dollop of Vicks VapoRub in it 👀

The flu season is here—when only one of your nostrils works, you slather Vicks VapoRub like its moisturizer and dream of becoming a blanket burrito by the weekend.

It’s also wedding season, apparently.

How do I know? Because 70% of the team is MIA.

Anirudh cleans up well, huh. Click the ad below to send shagun.

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If you’re wondering about Arnav…
he’s at a wedding where he ain’t allowed to take pics (guess guess 🤣)

Anyway, I’m here, inheriting the work, so there’s fumes coming out of my head.

Menthol-flavored, of course. I’m committed to the theme.

Speaking of commitment…

See. We’re a diligent team.

We plan, prep, and send clients a draft a WEEK before it’s supposed to go out, humbly asking for three minutes of their time to just say, “Approved.”

Yet somehow, the night before the deployment, we’re sweating like sinners at church.

Why?

Because clients demand brand-new copies, propose changes so wild they’d make designers reach for their inhalers, and spark chaotic showdowns.

Ten minutes before the deadline.

Arnav has his own piece about this,

And here’s the thing: in your own grand endeavours, you’re a client to someone too.

Be kind to your team, respect their deadlines, and maybe, just maybe, throw in a compliment once in a while.

If you’re going to burn like Vicks VapoRub, soothe like it too

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I hate tests. I hate emails (no just test emails, else me no longer here xD).

If you do that math right, you’ll figure I don't like test mails a whole lot either.

This is the beast we have to encounter AFTER dealing with the client shitshow.

It’s the crescendo to our chaos and sometimes, unfortunately, the start of it.

And that, ladies and gentlemen, is code red.

Redder than your nose after a session of steaming with vicks.

While this fiasco is being handled, here’s the real reason test mails are the absolute worst:

QC.

It’s like finding the invisible cow.

Imagine missing out on an error that the client finds in their test.

oof. ouch. f*ck.

You’re about to vaporub the client the wrong way.

And before you say something like “0H tHErE arE T0oLs For tHese”,

Just take a look at how extensive QC has to be:

PS: There are intentional mistakes I’ve left on this edition. Let’s see if you can QC them out.

Not sure if it’s happy tears or the vicks, but we’re all sniffling.

Why? Because the ride’s worth it.

Here you are—at the very end of this email—one that went through it’s own share of clownery.

You read it all, laughed a little (I hope), and clicked on everything I subtly nudged you toward (right???)

If your hands are full with the tissues for flu szn, leave the hard work to us.

We’ll handle your e-mails. End-to-end.

Warmly (and with a dollop of menthol),
Inagiffy