Welcome back to Inagiffy!
18th July 2025
yep, thats me (Vrushali. again)
with some biggg news…
so ive been here for ~10 months now
and ever since i joined, there’s been just one instruction from arnav:
JUST GET ONE PROD LIVE
that’s it. no pressure :)
and this week we did!
but first let me tell you a little story
you must’ve read in some previous editions that we do linkedin for a few clients
and the results have been mental
1M+ reach, clients happy, dopamine.
but arnav being arnav… one late night:
“this is cool. now automate it”
“every newsletter should become a thread”
“and a reel”
“with an avatar”
“and your voice”
“no humans”
“IP level”
“also can it launch yesterday?” :/
so there we were
building. scrapping. attempting. breaking.
attempt #1: disaster.
hired devs who overpromised
got demos that underdelivered
avatars looked like me first thing in the morning
voice clone sounded like angry arnav
₹₹₹ vanished
lesson:
when someone says “easy” about AI, runnnnn
attempt #2: the grown-ups?
this time the team asked real questions
“what does ‘your voice’ mean to you?”
“can you show us what not to do?”
“how much is too much automation?”
we spent a month figuring out.
only then did they write a single line of code.
smort smort
The "voilà” moment
drop any content link (newsletter/blog/whatever)
↓
AI reads your tone
↓
pulls what matters
↓
formats it for social (X/LinkedIn)
↓
optional: adds your voice + avatar
that’s it.
6 months. multiple breakdowns. one breakthrough.
Next week my team and i will be:
and yep, you get first dibs
surviving another week,
Vrushali
