if you’ve been reading these for a while, you know we’ve always said:

“we’re gonna start building our own IPs.”

followed by the classic “more on that later”

well.
it’s later.

and this is the first one, owned and created by our very own Tanishq!

and his topic?

Booze. 👀

brace yourselves. Tanishq takes over from here…

P.S. this is his first-ever newsletter, so hit reply and tell him what you think.

and if you want to keep reading more - subscribe to his newsletter here

If you're reading this hungover, congratulations, you’re doing it right.

You’ve just opened the first edition of a newsletter that absolutely no one asked for, but I made it anyway, like that third round of shots you know you'll regret and still order.

What is this? It’s your weekly escape into the world of alcohol, but not in the boring “top 5 wines for your Sunday brunch” kind of way.

This one's going to give you the kind of buzz you get from a can of Budweiser Magnum, just the right kind of high.

So let’s keep the first edition about what this Whole NL series is going to be about and I just finished a book which was written in 1580s and I really like the titles of the chapters and how it was so direct (check the photo below), 

so taking inspiration from there… My first edition is also going to be titled

🍷 On Alcohol (yes, I will talk about 3Ws of Alcohol in this one, so you can directly understand what my whole vibe is about one of the great pleasures of life)

Let’s get into it, shall we?

What is alcohol, why is alcohol, and what the hell does it want from us?

Before we start — here’s a hot take from 1588:

“It’s just fermented confidence and nothing else”

(Sir, respectfully, have you ever had thandi chilled beer)

Okay. Now that the philosophers have logged off, let’s talk booze.

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Technically?

A volatile compound formed by fermentation of sugars and… okay, you’ve stopped reading.

Functionally?
A legal potion that turns “just one drink” into crying to your ex on IG Stories.

Socially?
A lubricant for awkward first dates, bad dance decisions, and oversharing in Ubers/Autos.

It’s science, it’s sorcery, it’s social currency. And yes, it’s also the reason half your 2 a.m. food orders even exist.

Why is alcohol?

Because people are overstimulated, under-rested, and pretending to like mocktails.

Because sometimes you want to feel joy without logging into another platform.

Because humans have been getting drunk since we were hunter-gatherers accidentally sipping fermented fruit juice and thinking, “yo this slaps.”

Because we’re all just trying to vibe responsibly.

What Does Alcohol Want?

Your secrets.
Your pride.
Your browser history at 2:37 a.m.
Your best story and worst decision… preferably on the same night.

Alcohol doesn’t need a reason.

It just needs a long weekend and questionable lighting.

These are my 3Ws for alcohol, and I hope the first edition will bring all of the one’s who are reading this on the same page…or let’s consider this our first cheers 🍻….and we all know there’ never only one cheers 😂

Which brings me to…

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As this is our first editon...raise our glasses, as this called for a celebration and I am sharing two wines that I have this week

In the next edition, I will be talking about my first time and how it felt…(we are strictly going to keep it all about alcohol only 😳😳) - subscribe here so you don’t miss out

Until then,
Cheers.

See you next time