newsletter got acquired!!!

Hello, there.

Anybody celebrating Christmas today?

I didn’t wake up feeling festive either, but then Santa slid—and got stuck—down my chimney and tossed a gift at me after tripping over my Christmas lights.

I rip open the gift. It's a notice: Newsletter acquired.

Now I’m sitting here wondering, “Am I on the nice list? Or the naughty list?”

That’s also where we started.

With this newsletter, we had zero money, zero subscribers, and zero monetization.

Zero. That’s also how much body coordination Santa has right now. I’d say he fell face-first into the cat food, but luckily his potbelly saved him.

Anyway, we started with one edition a week. One.

Riding Shotgun

While Santa’s reindeer are tipsy. That’s the ride Anirudh endured.

He spent 18 months writing drafts, bangers, rants, death note letters, and everything in between. Let’s talk about what has been published.

We went from one edition to five a week.

We pulled in $3K-$5K months in ad revenue. We got top sponsors.

We went from being lost in spam folders to landing in primary inboxes.

Here’s how anirudh recounts this experience [fondly].

Click here to add something to this poor boy’s stocking.

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And let’s not forget we made it into a LinkedIn newsletter with a ton of subs.

Let’s pick anirudh’s brain to see how he did it all.

Tell me more

We were basically killing it.

And then it got literal.

The newsletter’s getting acquired. $50K for the client.

That’s a solid paycheck, like finding a gold bar in your stocking.

For us? $4K down.

After we turned this newsletter from a sad little “what even is this?” into a high-performing, sponsor-hunting, inbox-dominating powerhouse, we’re left with nothing.

Santa must be dyslexic, because he totally misread our wishlist.

Be our Santa because this one is not bringing his best game. Click the ad. Please.

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So, was it a win? Or did we just end up with a fancy bag of coal?

I feel like an elf at the north pole—working hard on the gifts for someone else to enjoy what I made.

And if that’s not a win, I don’t know what is.
(The $50,000 is, obviously.)

So, if you’re looking for great wins that will make you rich like my client, I'm just a call away.

I was busy dusting cookie crumbs off the couch and forgot to ask you about the theme for the next edition.

P.S. If anyone has Santa’s customer care number, I’ve got a gift I’d like to return.

Oh, and Santa himself.