Welcome to Inagiffy!
26th June 2025

Hello, Anirudh here for the last time…

lol, no, we ain't closing the company or the newsletter.

But, but…it’s time for me to say goodbye to Inagiffy, and they gave me this edition to write FOR THE LAST TIME

I remember in August 2023, I had just finished college and was looking for a company that would give me a chance to break into marketing. As expected, no one was interested in hiring an engineering graduate with no MBA and no marketing experience.

Then I saw a tweet by an employee on Twitter and reached out to her. She shared Geeta’s email with me, and I was given an assignment to work on (which i think i nailed then, but it’s shit if i see it now)

All things were going smooth:

and then…..BOOM….

I felt terrible but can't blame anyone ofc, now i know who to blame for it though xD

I moved on…they moved on (i thought they did) and then i got this message after a week.

TL;DR: I got in.

That was a lessgooo moment for me because I ditched another corporate tech job for this, and I finally thought it's time to put in the workkk…

I was an underconfident newbie who had pretty much forgotten how to talk after college ended, and now I was suddenly surrounded by all these talented individuals (except Tanishq) at work, feeling…

My routine was simple: do the job, attend stand-up, go to the gym, and sleep.

I started writing for a good number of clients in the first few months, and month on month i kept getting the confidence to do more and more.

Then offsite happened… and I OPENED UP (nope, I'm not gay). I meant I vibed with people and mahol hogaya ekdum SET.

After the offsite, I was very comfortable at the company talking shit on slack (don't recommend this) and doing all the fun startupy things.

2023, Anirudh would never have written something like this fr.

The journey wasn’t all smooth. Inagiffy was growing fast. And when you grow fast, things break. Expectations are high. Feedback is blunt. Deadlines don’t wait for you to catch up. There’s no manual for how to do your job. You just figure it out. Or you fall behind.

I EXPERIENCED ALL.

But at the end of every month, everything would work out, and I would feel much better (cause paycheck) was always on time xD

If asked for a favorite moment of mine, it would the BIRTHDAY VIDEO the team made for me (that is going to me with my grave - i am hindu xD)

It is a brainrot video, but I LOVED IT.

I just realised maybe i was a yapper the whole time, like WTF

I used to freak out every time I had to write for a domain I didn’t understand.

Web3, fintech, pharma, some B2B product I’d never even heard of. I’d read the brief and feel stuck. Like completely frozen. I’d stare at the doc thinking, I don’t get this.

What if I write something stupid? What if everyone finds out I’m just guessing?

And honestly, I was guessing at first.

I’d Google terms I didn’t know. I’d read landing pages from other companies and try to understand what the hell they were saying.

And still, my first drafts always felt off. Too fake. Too stiff. Like I was pretending to be someone who knew what they were doing.

I hated that feeling.

That knot in your stomach when you know the work isn’t good enough, but you don’t know how to fix it.

But slowly, I started pushing through it.

I stopped trying to sound smart and just tried to sound clear. I stopped pretending I knew everything and started asking dumb questions. What does this actually do? Who’s it for? Why would anyone care?

And when I started doing that, something clicked. I realized people don’t want clever. They want real. They want to feel like you get them. Like you’re talking to them, not at them.

Now I don’t care if the domain is unfamiliar. I don’t try to fake it anymore. I just try to understand. And write like a human. That’s it.

It still gets messy. I still get stuck. But I don’t freeze like I used to. I just open the doc, take a deep breath, and start writing.

Even if it’s bad. Even if I don’t fully get it yet. Because that’s how I got here in the first place.

Not because they clapped for everything I did. They didn’t.

Most of the time, they tore it apart. (DUKH DARD PEEDA)

If something (read anirudh) was lazy, they said it. If an idea didn’t make sense, they’d call it out in one sentence. It hurt. I won't lie. But it also pushed me.

They didn’t waste time pretending. There was no fake appreciation. No over-explaining. Just sharp feedback, fast decisions, and high standards.

But in between all that pressure, there was care. Real care. The kind that doesn’t come with compliments, but with people staying back with you when your deck isn’t landing. With people going through line-by-line on your copy and telling you exactly what’s not working (owe this to geeta). With people saying, “You can do better. Let’s fix this.”

There were days I felt useless.

Like, I was dragging the team down. But no one made me feel like I didn’t belong. They just kept raising the bar and expected me to catch up. And slowly, I did. I started thinking deeper. Asking better questions. Writing better.

I’ve seen decks being rewritten from scratch the night before a pitch.

I’ve seen teammates drop their own work to help someone who was stuck.

I’ve seen folks admit when they were wrong, and fix it without drama.

That kind of culture isn’t loud. It’s not motivational poster stuff. It’s just people doing good work, together, and holding each other to that standard.

That team taught me what it means to care about the work.

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If you’ve read a newsletter, our landing page, a one-liner, a hook, or even just a weird headline from Inagiffy in the past year, chances are, I had something to do with it.

Maybe you rolled your eyes at it. Maybe you clicked. Maybe you didn’t notice. That’s okay.

But thank you for reading.

Each time you opened an email or scrolled through something I’d written, I got a little better.

I remember writing Inagiffy as our first in-house IP, and now it has grown so much. I feel like a big brother here.

To the team, thank you for everything. For the edits, the jokes, the chaos, the care. I walked in quiet. I leave loud.

See you on the internet (here),
Anirudh

D/N: We gonna miss one of our OGs,
We’ll meet in the next chapter of life my boi!