quick and dirty

ssup folks…

Anirudh here and this Tuesday edition is brought to you by “gyaan pheko yojna” and for today i am going to talk about how i write newsletters for d2c brands, the biggest ones in India that make the best chairs and underwears

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Let me break down why copying other styles can tank your D2C newsletters (with real examples):

Using Web3 Style in D2C

❌ Failed Example: "gm skincare frens! Ready to ape into our new moisturizer? IYKYK 👀 Bullish on hydration. NFA." [Customer: "What are they even saying? Is this a scam?"]

Using B2B Style in D2C

❌ Failed Example: "Leverage our proprietary skincare formulation to maximize your epidermal optimization and achieve synergistic beauty outcomes." [Customer: "Am I buying face cream or enterprise software?"]

Using Traditional E-comm Style in D2C

❌ Failed Example: "HUGE SALE! BUY NOW! 50% OFF ALL PRODUCTS! LIMITED TIME OFFER!" [Customer: "Great, another spam email."]

Why D2C Needs Its Own Voice:

✅ Trust Factor
D2C: Build authentic relationships through personal stories
Others: Focus on hype (Web3), jargon (B2B), or discounts (E-comm)

✅ Purchase Psychology
D2C: Emotional, lifestyle-based decisions
Others: FOMO (Web3), ROI (B2B), price (E-comm)

✅ Value Proposition
D2C: Solution to personal pain points
Others: Community gains (Web3), business metrics (B2B), deals (E-comm)

Got my point?

Let’s breakdown how i wrote frido’s first newsletter

Step 1: Understanding the Product

Before anything, I had to really understand what Frido’s Barefoot Sock Shoes are about. I asked myself:

⦁ What makes them different?
⦁ Why should someone care?

Turns out, it’s all about comfort meets natural movement.

These sock shoes are designed to mimic the feeling of going barefoot while still giving you protection.

That’s a pretty unique pitch—so the newsletter had to reflect that.

Step 2: The Hook Game

Started with a spin wheel visual - why?

Because humans are suckers for games and interactive elements. It's like that moment when you see a fortune cookie and HAVE to open it. Basic psychology, but it works.

Step: Not so easy getting a free breakdown ig

Want the full breakdown of this newsletter's psychology, including:

⦁ The visual storytelling framework
⦁ CTA placement strategy
⦁ Engagement metrics we hit
⦁ How we turned it into a full campaign

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(from someone who's written way too many)

Enough tips i feel (that too at 0 cost ugh)

It’s not rocket science, but it’s about putting yourself in the reader’s shoes (pun intended) and asking, “Would I care about this if it hit my inbox?”

That’s it—no crazy formula, just a lot of thought behind every word and image.