Hey there!

Arnav here from Inagiffy, where we make newsletters and communities fun.

This newsletter discusses how our Masala Connect went, 30L ARR Churns, a new community for MOMs, and a lot more!!

Imagine this: It's Monday evening, you’re expecting the usual slow start to the week, but instead, you find yourself at Masala Connect, where the only rule is to leave your professional mask at the door.

We thought maybe five brave souls would venture out; boy, were we wrong! A whopping 25 folks from diverse fields like Google, Jio, Viacom, and even pharmaceuticals turned up. And not just any folks—founders, HR pros, media folks, you name it.

The evening kicked off at 7 PM, and the vibe was electric. Conversations flowed as freely as the coffee, and nobody glanced at their watches—not even once. Before we knew it, it was 1 AM! Just goes to show, when the company is good, time flies.

And here’s a little heads-up for everyone in Mumbai: keep your schedules open because Mumbai Bot is launching soon, aiming to connect more amazing people like you. Don't miss out on the chance to be part of this vibrant community!

Join us!

Do you want us to host more free events?

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Here’s a little story with a twist from our latest strategy check-in: Our newsletters are actually outperforming promotions in checkout engagement!

That's right!

While we usually see spikes in checkouts from promotions, this time, our newsletter content stole the spotlight. Who knew that well-crafted content could be such a kingmaker?

Our community clicked through like never before, engaging deeply with the rich narratives our newsletters offered.

Here’s what we’re doing with these eye-opening insights:

• Doubling Down on Content: We’re boosting our newsletter efforts. If content can lead to better sales, we’re all in.

• Getting to Know Our Readers: We’re digging deeper to understand what makes our readers tick and tailoring our content to those discoveries.

Need to jazz up your strategy with some newsletter magic? We’re just a call away.

• Close to 30 lakhs ARR churns: You wonder why this is in big W, right? Cause the ROI was great (Inagiffy did great work) and there were no reasons for the churn (none that we can disclose here xD)

• Simone Khambatta Community is almost here!! If you are a MOM - this is for YOU - Sharing the link on the next NL 🥳

Wanna talk about what’s next big thing in community?

When Geeta was out, Anirudh had to take up some of her tasks and he had just one wish the whole week - “Yaar Geeta kab aayegi wapas?”