tuesday means takeaways

today’s edition is dedicated to something a lot of you don’t do

okay, let’s rewind a bit:

so so many of you want to learn about newsletters,
you start one.

and then do what the internet told you to:
ask people to reply with a “hi”
or drag the email to updates

but bhai, that’s friction

think about it.
you subscribed to my newsletter
you want to just read it

before i even gave you value, i ask you for a favor?
to click buttons?
to email me?

why would you?

hence you need to think differently.

solution: mailto buttons
that’s so so easy

boom, click this button. it automatically opens up gmail/superhuman
adds my email as a sender
adds a subject line
and text in the email

don’t believe me?

click below, and see the magic:

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i can go on about it, but instead just use a mailto link creator

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it doesn’t reply on the same chain. but it does solve the purpose of getting them to reply and for them to having sent you a mail.

but, remember. you need to get people to click the button in the first place

they won’t just click a button to reply to them.

i showed you proof above, but that was abstract

you want to ask them a question
you want to tell them to click a button for them to get a lead magnet
you want to incentivise them
or hear their opinion

just without them taking the time to scroll up and hit the reply button
or drafting an email

also, when you add some body text to the email
it acts as a starting thought for them

like

it already gets them halfway there.

today’s nugget = keep the reply ask easy, not annoying.

see you friday for some BTS.