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FINALLY ITS THE END OF JANNNUUUUAAARYYYYY.

A few days ago, Beehiiv released the 2025 State of Email Newsletters, where they took a deep dive into how 2024 went for them and the entire Beehiiv community.

Since most of our newsletters (including the one you're reading right now) are sent via beehiiv, here's a comparison of their average metrics versus ours:

We’re actually performing better than the average stats!

The golden formula for a higher open rate is simple: strong deliverability + good subject lines.

Few more stats:

Want to take over your email game in 2025?

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It was because there was too much happening last Friday:

⦁ We got featured on CXO today

⦁ We went live with a massive web3 brand, and in the first week?
3x engagement!

Look, I get it. Email feels old school. But here's the thing - it's still crushing it in 2025, and if you're sleeping on email, you're leaving money on the table.

Here's the real deal:

1. You Actually Own Your List

Social media? That's renting. Those platforms can (and will) screw you over whenever they want. But your email list? That's yours.

Nobody can take it away or force you to "boost" posts to reach people who already followed you. In 2025, with privacy crackdowns and platforms going haywire, having direct access to your audience is gold.

2. The ROI is Ridiculous

I'm not exaggerating - email marketing makes $36 for every dollar spent. That's not some fluffy metric - that's cold, hard cash. You can see how we made close to $8k for one of our client only on JANUARY.

3. Newsletters Are Having a Moment

People are burnt out on social media's endless scroll. They want something with substance, curated by someone they trust. A solid newsletter is like having a direct line to your audience's brain - no algorithm nonsense in the way.

4. AI Is Making It Way Easier

You can now write better emails faster, know exactly when to send them and personalize them without losing your mind. The tools are getting scary good, and if you're not using them, your competition definitely is.

5. People's Attention Spans Are Shot

Nobody has time for long-winded stuff anymore. Email lets you get creative - quick summaries, audio clips, whatever works. Try doing that consistently on social media without pulling your hair out.

6. It's Your Bridge to Web3

If you're into the whole Web3 thing, email is your friend. It's how you'll actually explain your NFT project or token to normal humans who don't speak crypto. Below is the STAT for one of our Web3 clients.

7. Cookies Are Dead, Deal With It

By 2025, third-party cookies are toast. But guess what still works? Good old email. When someone gives you their email, they're actually choosing to hear from you. That's huge in a world where privacy is everything.

Email isn't sexy. It's not the shiny new thing. But it WORKS.

While everyone else chases the next big platform or fights with algorithms, email quietly keeps delivering results. If you're not taking it seriously in 2025, you're playing yourself.

And just like that, we’ve turbocharged through another edition of "What the Email?" If you've laughed, learned, or just enjoyed the ride, then my job here is done. How’s your January been? Still holding on to those resolutions, or are they just fond memories by now?

So, about today's spill—the state of newsletters, big wins, and the undeniable magic of email marketing in 2025. We dove deep, so thanks for swimming with me. If any of those insights caught your eye, or if you're just feeling inspired to shake things up with your email strategies, why not strike while the iron's hot? Let’s chat!

And let’s talk about feedback. It’s like your grandma’s advice—sometimes unexpected, occasionally uncomfortable, but always worth hearing out. Loved what you read? Want to roast us? Got ideas? Hit reply. Your insights fuel our next adventures, and let’s face it, they’re much more fun when you help steer the ship.

Remember, diving into email marketing isn’t just about following trends; it’s about setting them. With every send button you hit, you’re building connections that last longer than most celebrity marriages. And with the kind of ROI we’re talking about, who needs a blockbuster budget?

So, keep your emails flowing and your strategies glowing. If you ever feel like you’re sending into the void, remember, every great email starts with the courage to hit 'send.'

Catch you in the next edition where we’ll continue to debunk myths, drop truths, and maybe, just maybe, make email marketing the coolest kid on the digital block again.

Until then, keep your subject lines snappy and your content zappy.

P.S. Remember, the next time someone tells you email is dead, just nod wisely and remember today’s newsletter.