This week was a week

Arnav, did you just write that.

Right, i did.

Okay enough bs.

This week was retention + culture alignment + make-up with team

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Firstly. thank you!

Feb was the highest ad revenue month for inagiffy till date…

Saw this? want us to help make you more monies?

Now that I've done the sales bit. Let’s talk about what’s been up.

A. The very first client we got? iykyk, they’re back. But not with the most usual request. The world of social media has changed things for us in ways i never expected. Now we’re coming back to help them out of a bunch of hate pr.

Our approach?

I know i might be diverging from the topic. but having gone back and started writing so many proposals. im tired of just using ai and making it look professional, and long, and detailed.

Maybe shorter is better? (sorry to those who don’t agree hahahha)

But seriously, make your point, be raw, be candid, and just make the proposal as a mind read.

Instead of talking about data justification, making up stuff. Just put out what you think, and match that with confidence. you’ll see proposals go from meh to yeh (i meant to say yay, but yeh sounds cooler)

Anyways, so yes, this proposal makes us enter a space which we planned to enter in october.

The crazy part is, the second we sent this proposal, we got a mail at 10 pm. yes 10 pm. with another client (existing) wanting the SAME SERVICE.

Sometimes, it’s actually destiny.

Yes, i believe in it. i didn’t do anything to spark that email. coincedence? possible

Destiny (my way of being thankful and grounded)

Want to read a full proposal i sent recently? and how i approached it?

See, there are times where things go off.

As a team, and as a leadership. There are only so many things we can track and do.

With time, we delegate and learn to trust.

But then stuff like this happens:

How did this happen?

This client nearly completed a year with us.

Every week not more than 1-2 slack messages. 99% positive.

When the writer who sends it resolves those comments, we have no visibility.

So given this was repititve on google docs, i had no idea.

I personally dont use ai to write, but to research i def do.

The miss? Taking for granted that everything is going well.

The reason? Insane RoI. Insane engagement. Insane everything.

Ngl, i was taken back. It makes me feel, maybe i should write?

But it’s fixable.

Just a learning, and also a realisation that if things are going well, do what it takes to ensure it goes better rather than moving to the next.

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1. The SaaS mvp ? It’s gotten more real than you can imagine. From the version of Anirudh to the version i just saw. Unbelievable. Don’t trust me?

2. We retained 3 additional clients who were figuring things out given FY. LFGGGG

3. We genuinely vibe at work (this is actually how we talk to each other)