this is the sale we got for our b2b client

damn you guys. yes pls click the ad below for some goodness mantra points

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When we first looked at their product line, we ourselves were so impressed that we wanted to buy it.

Their min ticket size? 4l.

The deal we got for them? 1 Cr.

The goal is simple.

A lot of times when you sit in an office with those white leds.

You feel sleepy.

That means you’re less productive. Less work done for the company.

But if you felt that there is a glass panel where you feel natural sunlight above you?

Boom. You WORK.

We showed exactly this through their newsletter.

We get a reply that ZS associates wants to install it across 3 floors in their Pune office.

How else could one do this other than a newsletter? I can’t imagine
heheheh

The newsletter is to target customers / ICP / leads that didn’t convert.

It talks about the before and after through GIFs (of High Profile Celebrity Houses)
It talks about the need for sunlight / leds

So on..

Don’t believe me?

Premium markets are about trust, not just selling.

We turned cold leads into hot opportunities by doing something radical - actually providing value.

Proof that when you speak the language of solving real problems, hard selling becomes obsolete.

Want to try us?

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✅ Wins & Progress

⦁ 3 contracts sent - waiting for this to start…
Yup. We are figuring out outbound. One of these leads literally asked for the contract without seeing my face. Yup. Just based on the sample I wrote 👀 

⦁ Almost Closed a US Visa Company – (Maybe we all get US visas? 🤞)
Also, Arnav had to take this call at 2:30 AM - the IST EST DRAMA!!!

⦁ We are understanding the LinkedIn algo for our SaaS (19k impression! not bad)

🔥 What didn’t go well?

⦁ Dubai Didn’t Work Out – So, we have to pay tax… (Ouch.)

🎁 New Initiatives

⦁ Free Samples for US Leads – If we know they might convert, they’re getting one!

need a sample from us?
reply with a single line about your company…

Wrapping up another intense week at the office where the coffee runs non-stop and the brainstorming never ends. But hey, that’s the thrill of the B2B game, right? We dive deep into the trenches, not just to push through another day but to make every interaction count, transforming every cold lead into a potential game-changing partnership.

We're not just sending emails; we're sending lifelines, packed with strategies that could save businesses millions. We're not crafting newsletters; we're curating success stories that inspire action. Every line we write, every campaign we launch, is more than just marketing—it’s a bridge to potential opportunities that could scale businesses to new heights.

This week's revelation? Sometimes, you hit a jackpot not by casting wider nets, but by knitting them stronger and more aligned with the needs of those on the other side. We talked numbers, sure, but more than that, we talked sense—straight, no-chaser, business-transforming sense that CTOs and CFOs appreciate when sifting through their cluttered inboxes.

Looking forward, there's no slowing down. With every win, whether it's a midnight call that stretches into the early hours or a newsletter that hits just the right note, we're setting the bar higher. The stakes are massive, the expectations are monumental, but so are the rewards.

As we gear up for another week, let’s keep those coffee pots brewing, screens bright, and strategies sharper. Here’s to more lessons, more successes, and yes, even the inevitable challenges that push us to innovate.

Catch you in the next one where we decode more of these high-stake deals, and maybe, just maybe, share a secret or two about navigating the complex visa landscapes or why Dubai was a no-go this time.

Stay curious, stay driven, and let’s continue to transform the B2B space, one calculated move at a time.