you think im a clingy ex?

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Hey there!

Arnav here from Inagiffy, where we take you though everything from newsletters to communities in-a-giffy (please pronounce it right 😢)

This newsletter talks about the importance of sender name, excellent ROI on Miles NL, subject line drives clicks and a lotttt moree!!

Shakespeare said, ā€œWhat’s in a name?ā€ but there’s actually a lot xD

We used to send our newsletter, Engineer’s Espresso, under that name, and guess what?

It often landed in the ā€œewwā€ spam folder.

We decided to experiment and changed the sender name to Joey (yep friends reference). Boom!

Suddenly, our emails were hitting the primary inbox.

Curious why this works?

Here’s the scoop:

• People tend to open emails from names they recognize. ā€œJoeyā€ sounds like a friendly acquaintance, not a corporate entity.

• Spam filters sometimes flag names that sound like marketing campaigns. A simple name like ā€œJoeyā€ flies under the radar.

• A human name adds a personal touch, making recipients more likely to engage.

So, if you want your newsletters to land where they belong—in the primary inbox—consider giving them a human touch.

Help me help you build a kickass newsletter.

Think newsletters don’t convert? Think again!

One of our clients, Miles Education, made over 1,687 conversions in a year, and each ticket size was over $50k. That’s some serious ROI!

What we do to get this kind of ROI?

• We know the TG and curate content that will get clicks, clicks and clicks!!

• We use FOMO in our tonality and make sure we keep them hooked till the end

Ready to turn your newsletter into a conversion machine?

Let’s do it!

• When I Acted Like the Clingy Ex to X Support (pun intended lol)

So, here’s the story: I kept bugging X Support, just like a clingy ex. You know the type—I wouldn’t take no for an answer. I was relentless.

But guess what? finally made the payment! 🄳

Sometimes i think it all makes sense why am i single xD

btw

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……..(please continues)

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My team uses weird emojis for lunch breaks tbh.

I’ve seen Anirudh use SBI logo for lunch

Tanishq uses a logo of a bed for lunch xD

and this is Rahul:

Though for me Sunil Chhetri is the GOAT!!!

That brings us to the end of this edition, what do you think of it?

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