Welcome back to Inagiffy!
8th August 2025
welcome back to another edition of koffee with aj
to all those who prefer tea, don’t worry. that’s what we’ll share today
now that the bad puns and jokes are out of the way. today’s edition is on sales and objection handling
we sent out a pitch to one of the largest conglomerate
the group is valued at over $60 Bn
and usually we’d just accept any price to work with them and get an in to upsell
BUT. this was their ask:
the thing is. if they paid us $20k. I would have done it
but for a fraction, to give in person resources, dedicated POCs who only work with them and a TAT of 4-6 hours. This was a NO NO
because not only would it hit profitability but also ruin the culture we’ve built internally
so we respectfully dropped it.
2 days later, they came back saying they chose us and didn’t want to work with another agency
and are ready to work the way we want, remotely, with TATs of 24 hours.
now we’re getting empanelled.
If you’re an agency, freelancer, or founder. The enterprise names can get really attractive
They help you position yourself for other enterprises, make you look good, allow you to flex and ofc give you volume
But a logo isn’t worth it if it hurts your team, your pnl or your culture.
Stay true to your roots, and most of the times it’ll come around.
Price wars, quick TATs and being submissive only go a short way when you’re trying to build a legacy.
I’m hoping this helped you and if it didn’t, hope you look back in the future and remember this when the situation arises!
Moving on to this week’s recap:
1. we’ve built an ip where we have more partners for it than editions (meaning the need for more editions)
2. we closed a project that our client was competing for too. who said your competitor can’t be your client?
3. don’t ever give up on leads. this client took 15 months, but finally converted :)
want to work with us? click below
see you on the other side!
ps: we have 1 slot left for August.
